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適用於初學者的Google Ads教程2019-搜索廣告系列的Google AdWords教程

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查看我們的Google Ads 2019入門指南。我們的Google AdWords教程已於2019年更新，其中涵蓋了製作第一個Google Ads搜索廣告系列所需的所有知識。很難弄清楚Google Ads，尤其是在您剛入門時。我們為Google Ads提供的一些服務包括轉化跟蹤，設置Google Ads帳戶，使用Google Ads而不是Google Ads Express，連接Google Analytics（分析）帳戶，創建Google AdWords廣告系列，設置廣告系列以促進銷售和潛在客戶，創建廣告組，定位關鍵字，關鍵字匹配類型，定位到目標，創建廣告，出價策略以及發布廣告系列。

Google Ads教程：https://surfsideppc.com/google-ads-tutorial/

Surfside PPC通訊：https：//surfsideppc.com/newsletter/

您可以通過訂閱我們的頻道，共享我們的視頻以及轉到我們推薦的營銷產品和服務頁面來支持Surfside PPC：

推薦的營銷產品和服務：https：//surfsideppc.com/marketing/

Google Ads主頁：https://ads.google.com/home/

Google Analytics（分析）主頁：https：//analytics.google.com/analytics/web/

開始時可能會充滿挑戰，因此希望我們的Google Ads教程可以為您提供入門所需的所有信息。我們強烈建議您一直觀看視頻，因為我們打包了您需要了解的所有詳細信息。

我們從設置Google Ads帳戶開始，這是我們從上一教程中收到的常見問題。我們為我們的網站設置了一個全新的帳戶。您還需要確保為網站設置一個Google Analytics（分析）帳戶，這是一個非常簡單的過程。創建了Google AdWords和Google Analytics（分析）帳戶後，您想通過頂部Google Ads工具按鈕下的關聯帳戶按鈕將其鏈接。關聯帳戶後，您將在Google Ads中啟用自動標記功能，從而可以在Google Analytics（分析）中跟蹤廣告系列。

接下來，我們介紹轉化跟蹤。您首先需要在Google Analytics（分析）帳戶中創建目標和轉化目標。您可以創建電子商務目標或基於其他幾個因素創建目標。例如，您可以跟蹤表單，視頻觀看次數，贈品提交，交易等。在Google Analytics（分析）中創建目標後，您可以將目標導入Google Ads，這將使您可以對廣告系列進行轉化跟蹤。轉化跟蹤將幫助您優化Google Ads廣告系列並最大程度地利用預算。

關聯了帳戶並將轉化導入到Google Ads後，即可開始創建第一個搜索廣告系列。您要轉到廣告系列屏幕，然後單擊按鈕以添加新的廣告系列，然後選擇搜索廣告系列，並設置銷售，潛在客戶或網站訪問量的目標。我們通常選擇銷售或銷售線索，因為這將使您優化預算和廣告系列。

然後，您可以通過以下方式開始設置廣告系列：命名廣告系列，選擇預算，添加其他受眾群體，選擇地理位置定位，語言定位，出價策略，以及設置Google Ads廣告擴展（例如附加鏈接和標註擴展）。

接下來，您將開始設置廣告組。您可以通過設置有組織的廣告組和有組織的廣告系列來優化質量得分和廣告評級。您將關鍵字分組到廣告組中的效果越好，您為潛在客戶帶來的用戶體驗就越好。我們討論了關鍵字匹配類型，例如修改後的廣泛匹配，廣泛匹配，片語匹配和完全匹配關鍵字。

我們設置了所有廣告組，然後單擊繼續以開始創建我們的廣告。您將設置Google搜索廣告，我們建議為每個廣告組製作3個廣告。設置廣告後，您可以點擊提交，然後創建廣告系列。我們首選的出價策略是目標每次轉化費用出價和目標廣告支出回報率出價。 。

46 comments

  1. Please subscribe to my YouTube channel for more of my marketing tutorials! For my free online marketing video and eBooks, sign-up for the Surfside PPC Newsletter and it will be sent to you immediately: https://surfsideppc.com/newsletter/. I do not sell to my email list and you can stay up-to-date on our content. Thanks for watching my video and leave any questions in the comments section.

  7. Hello Surfside PPC, thanks for this great Video. I've been able to set up my Google Ads Campaign following you step by step. I have a question though I got this recommendation and don't know what to do "Finish setting up conversion tracking by making sure your conversion actions are successfully reporting conversions".
    I followed your example strictly so I thought I had completed the conversion set-up. What should I do?

  8. thanks a lot for the information. i created a campaign 3 days ago and the status is still under review however the money was deducted from my credit card. until now there is no views nor data kindly advise me what to do?

  9. Thank you so much for creating this video. I was clueless on how to use Google Ads but after a few hours of watching and creating my ads for by websites, I feel like I'll stop wasting money now.

  11. Great video. I have watched mutliple times. Question where you state to put +keyword for modified broad match. When I do this, it says keywords cannot contain non standard characters?

  16. After watching your well organized explained video, I was able to have an organized understanding/blueprint in my mind and on paper as to how the ad groups and creating the ads are structured…thank you!

  19. Thank You for the amazing tutorial which really helps a lot for those who really unaware of how to set up ads campaign, how to connect to the Google analytics with Google ads, brief ideas about setting up goals. It's really helpful?

  20. Hi can you please provide advance tutorial link, iam unable to track it in your channel… and a video for the proceeding step which we do once the ads is done

    Thanks

  25. I'm still watching but had to stop and say THANK YOU SO MUCH! This is the most help I've ever had since 2003 when I first got a computer. I've learned lots but never got the hang of Google. Feeling hopeful right now! Merry Christmas!

  26. Google Ads accepts from Morocco Credit Cards only, and that payment method is limited how can i now pay my Google Ads bill and avoid that limit?

  33. I know EXACTLY how Google Ads work….as soon as my ad went active EVERY goddamn scammer, spammer and phone sale person in the country sees it, CLICKS it, then gets my # and calls me to sell timeshares, insurance, business loans and website designs. What this does for me is that it costs me tons of money for every click they hit and annoys the fuck out of me with bogus phone calls! THAT'S WHAT GOOGLE ADWORDS DOES! Spent almost $400 in ad clicks in one month and did not get ONE SINGLE LEGITIMATE CALL FROM A CUSTOMER!

  35. Hi Surfside! Loving the videos!

    Though I'm not sure if I misunderstood/or missed it, but how do you track an event where it involves outgoing traffic? E.g sending a user to amazon product page etc – how do you track those?

    Thanks

  36. This was for beginners so, pardon my question. Where did I miss "add a photo". My ads ended up with text only. I went back and double-checked but must have missed something.

  37. Thanks for the good explanation and detailed video. But one thing that I don』t quite get is that, how does Target CPA work? If I set a the target cpa at $10. Will every click be $10? And if I have a $10 dollar Target CPA with a $1, won』t it exhaust my daily budget? Hope you could clear my doubt.

    Cheers

  38. Thanks for the great Tutorials. Question? I used ( 2019 GMC Sierra ) in my headline and my Status is (Eligible: Trademarks in ad Text) or (Approved (limited) Trademarks in ad text) Will this affect anything?

  39. Hi! Thank you for the informative video. I am few months late here, but I hope you still see my question and answer it. In the Newsletter lead campaign you had set the daily budget to $1 and the bid to $7. If Google is allowed to spend only $1 per day how are you bidding for more than that? I am sorry if this is a really silly question, and if I am missing something blatant. Any clarification is appreciated.

  42. Could you please explain what if someone searches worst sink, as we have used the modified broadmatch keywords +sink, where people sometimes look for that and as a digital marketer we don't want to show our product in the result for the worst sink search result.
    Please help.

  43. Hi, how can i tell to google ads that my ads always go on mobile games (rewarded videos ads) and not on websites. Important thing is i don't have app to promote only gaming hardware product for sale.

  45. As much information your video and as much as it is helping people I』m sure, It is veery new to me. I mean I heard everything and watched thoroughly and it』s like your speaking completely different language ? does anyone know if there is a book or a complete course for beginners?

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