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适用于初学者的Google Ads教程2019-搜索广告系列的Google AdWords教程

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查看我们的Google Ads 2019入门指南。我们的Google AdWords教程已于2019年更新，其中涵盖了制作第一个Google Ads搜索广告系列所需的所有知识。很难弄清楚Google Ads，尤其是在您刚入门时。我们为Google Ads提供的一些服务包括转化跟踪，设置Google Ads帐户，使用Google Ads而不是Google Ads Express，连接Google Analytics（分析）帐户，创建Google AdWords广告系列，设置广告系列以促进销售和潜在客户，创建广告组，定位关键字，关键字匹配类型，定位到目标，创建广告，出价策略以及发布广告系列。

Google Ads教程：https://surfsideppc.com/google-ads-tutorial/

Surfside PPC通讯：https：//surfsideppc.com/newsletter/

您可以通过订阅我们的频道，共享我们的视频以及转到我们推荐的营销产品和服务页面来支持Surfside PPC：

推荐的营销产品和服务：https：//surfsideppc.com/marketing/

Google Ads主页：https://ads.google.com/home/

Google Analytics（分析）主页：https：//analytics.google.com/analytics/web/

开始时可能会充满挑战，因此希望我们的Google Ads教程可以为您提供入门所需的所有信息。我们强烈建议您一直观看视频，因为我们打包了您需要了解的所有详细信息。

我们从设置Google Ads帐户开始，这是我们从上一教程中收到的常见问题。我们为我们的网站设置了一个全新的帐户。您还需要确保为网站设置一个Google Analytics（分析）帐户，这是一个非常简单的过程。创建了Google AdWords和Google Analytics（分析）帐户后，您想通过顶部Google Ads工具按钮下的关联帐户按钮将其链接。关联帐户后，您将在Google Ads中启用自动标记功能，从而可以在Google Analytics（分析）中跟踪广告系列。

接下来，我们介绍转化跟踪。您首先需要在Google Analytics（分析）帐户中创建目标和转化目标。您可以创建电子商务目标或基于其他几个因素创建目标。例如，您可以跟踪表单，视频观看次数，赠品提交，交易等。在Google Analytics（分析）中创建目标后，您可以将目标导入Google Ads，这将使您可以对广告系列进行转化跟踪。转化跟踪将帮助您优化Google Ads广告系列并最大程度地利用预算。

关联了帐户并将转化导入到Google Ads后，即可开始创建第一个搜索广告系列。您要转到广告系列屏幕，然后单击按钮以添加新的广告系列，然后选择搜索广告系列，并设置销售，潜在客户或网站访问量的目标。我们通常选择销售或销售线索，因为这将使您优化预算和广告系列。

然后，您可以通过以下方式开始设置广告系列：命名广告系列，选择预算，添加其他受众群体，选择地理位置定位，语言定位，出价策略，以及设置Google Ads广告扩展（例如附加链接和标注扩展）。

接下来，您将开始设置广告组。您可以通过设置有组织的广告组和有组织的广告系列来优化质量得分和广告评级。您将关键字分组到广告组中的效果越好，您为潜在客户带来的用户体验就越好。我们讨论了关键字匹配类型，例如修改后的广泛匹配，广泛匹配，词组匹配和完全匹配关键字。

我们设置了所有广告组，然后单击继续以开始创建我们的广告。您将设置Google搜索广告，我们建议为每个广告组制作3个广告。设置广告后，您可以点击提交，然后创建广告系列。我们首选的出价策略是目标每次转化费用出价和目标广告支出回报率出价。 。

46 comments

  1. Please subscribe to my YouTube channel for more of my marketing tutorials! For my free online marketing video and eBooks, sign-up for the Surfside PPC Newsletter and it will be sent to you immediately: https://surfsideppc.com/newsletter/. I do not sell to my email list and you can stay up-to-date on our content. Thanks for watching my video and leave any questions in the comments section.

  7. Hello Surfside PPC, thanks for this great Video. I've been able to set up my Google Ads Campaign following you step by step. I have a question though I got this recommendation and don't know what to do "Finish setting up conversion tracking by making sure your conversion actions are successfully reporting conversions".
    I followed your example strictly so I thought I had completed the conversion set-up. What should I do?

  8. thanks a lot for the information. i created a campaign 3 days ago and the status is still under review however the money was deducted from my credit card. until now there is no views nor data kindly advise me what to do?

  9. Thank you so much for creating this video. I was clueless on how to use Google Ads but after a few hours of watching and creating my ads for by websites, I feel like I'll stop wasting money now.

  11. Great video. I have watched mutliple times. Question where you state to put +keyword for modified broad match. When I do this, it says keywords cannot contain non standard characters?

  16. After watching your well organized explained video, I was able to have an organized understanding/blueprint in my mind and on paper as to how the ad groups and creating the ads are structured…thank you!

  19. Thank You for the amazing tutorial which really helps a lot for those who really unaware of how to set up ads campaign, how to connect to the Google analytics with Google ads, brief ideas about setting up goals. It's really helpful?

  20. Hi can you please provide advance tutorial link, iam unable to track it in your channel… and a video for the proceeding step which we do once the ads is done

    Thanks

  25. I'm still watching but had to stop and say THANK YOU SO MUCH! This is the most help I've ever had since 2003 when I first got a computer. I've learned lots but never got the hang of Google. Feeling hopeful right now! Merry Christmas!

  26. Google Ads accepts from Morocco Credit Cards only, and that payment method is limited how can i now pay my Google Ads bill and avoid that limit?

  33. I know EXACTLY how Google Ads work….as soon as my ad went active EVERY goddamn scammer, spammer and phone sale person in the country sees it, CLICKS it, then gets my # and calls me to sell timeshares, insurance, business loans and website designs. What this does for me is that it costs me tons of money for every click they hit and annoys the fuck out of me with bogus phone calls! THAT'S WHAT GOOGLE ADWORDS DOES! Spent almost $400 in ad clicks in one month and did not get ONE SINGLE LEGITIMATE CALL FROM A CUSTOMER!

  35. Hi Surfside! Loving the videos!

    Though I'm not sure if I misunderstood/or missed it, but how do you track an event where it involves outgoing traffic? E.g sending a user to amazon product page etc – how do you track those?

    Thanks

  36. This was for beginners so, pardon my question. Where did I miss "add a photo". My ads ended up with text only. I went back and double-checked but must have missed something.

  37. Thanks for the good explanation and detailed video. But one thing that I don’t quite get is that, how does Target CPA work? If I set a the target cpa at $10. Will every click be $10? And if I have a $10 dollar Target CPA with a $1, won’t it exhaust my daily budget? Hope you could clear my doubt.

    Cheers

  38. Thanks for the great Tutorials. Question? I used ( 2019 GMC Sierra ) in my headline and my Status is (Eligible: Trademarks in ad Text) or (Approved (limited) Trademarks in ad text) Will this affect anything?

  39. Hi! Thank you for the informative video. I am few months late here, but I hope you still see my question and answer it. In the Newsletter lead campaign you had set the daily budget to $1 and the bid to $7. If Google is allowed to spend only $1 per day how are you bidding for more than that? I am sorry if this is a really silly question, and if I am missing something blatant. Any clarification is appreciated.

  42. Could you please explain what if someone searches worst sink, as we have used the modified broadmatch keywords +sink, where people sometimes look for that and as a digital marketer we don't want to show our product in the result for the worst sink search result.
    Please help.

  43. Hi, how can i tell to google ads that my ads always go on mobile games (rewarded videos ads) and not on websites. Important thing is i don't have app to promote only gaming hardware product for sale.

  45. As much information your video and as much as it is helping people I’m sure, It is veery new to me. I mean I heard everything and watched thoroughly and it’s like your speaking completely different language ? does anyone know if there is a book or a complete course for beginners?

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