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Google Ads＆Analytics創新主題演講

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Google AdWords現在是Google Ads。單擊此處以了解有關我們新廣告品牌的更多信息：
blog.google/technology/ads/new-advertising-brands/

每年Google.com上都有數萬億次搜索，其中超過一半的搜索是通過移動設備進行的。

觀看此視頻，了解旨在在移動第一世界發展您的業務的最新廣告和分析創新。這些解決方案已於2016年5月24日在Google Performance Summit上向數千名營銷人員宣布。通過#GoogleSummit上的對話，讓我們知道您的想法。

在我們的博客上獲取有關這些公告的更多詳細信息：Inside AdWords http://adwords.blogspot.com/

了解如何使用Google廣告解決方案來實現您的目標：AdWords營銷目標網站http://www.google.com/adwords/start/marketing-goals/

——————-
介紹：
對於Google來說，這是激動人心的時刻。全球頂尖的營銷人員和分析專家及其代理商合作夥伴第一次一起在一個房間里。我個人最喜歡這次活動，是一個向大家學習的機會-我們的客戶和全球合作夥伴。

我們繼續聽到的一則消息是-移動改變了一切。這不是革命性的變化，而是革命性的變化。在過去的幾年中，由於移動技術，我們對我們的思維和產品製造方式進行了重大更改。但是考慮移動設備和設計移動設備優先是兩個截然不同的事情。

今天，我很榮幸與大家分享AdWords和分析的全新願景-完全重新設計和重建，以……面向移動設備的世界。我說移動優先是有原因的。向移動的轉變不再是將要發生或正在發生的事情。轉變發生了。

現在，每年全球在Google上進行的搜索量都達到數萬億。截至去年，在全球範圍內，在智能手機上進行的Google搜索比在台式機和筆記本電腦上進行的搜索更多。如今，在使用Google Analytics（分析）的數百萬個網站中，我們看到目前所有網路流量中有一半以上來自智能手機和平板電腦。

營銷人員不再來找我們……「如果」他們應該投資行動電話，他們想知道如何做。您應該如何投資手機？要回答這個問題，我們必須了解消費者如何使用技術與周圍的世界聯繫。

對於我們中的許多人來說，我們的電話是我們早晨早上拿起的第一件事，而晚上我們放下的最後一件事。因此，品牌如今全天都有比以往更多的時刻與消費者建立聯繫。因此，對於營銷人員而言，了解哪些時刻至關重要，哪些時刻無關緊要至關重要。

如果我要給配偶發簡訊或查看朋友的度假照片，則不一定要與品牌打交道。實際上，打擾我們的品牌會妨礙您的發展。但是，有些時刻才是真正重要的。當我們轉向智能手機尋求決策或完成任務時，此刻很重要。在Google，我們稱這些為微時刻。

現在，早上上班的通勤火車是一個機會，可以預訂長周末的假期或購買父親節的禮物。在雜貨店，人們轉向手機以幫助他們在產品之間進行選擇。回到家中，他們的平板電腦可能會幫助他們學習如何修理漏水的水龍頭，或者在他們放棄時找水管工。

這些我想知道的
我想去，
我想要做，
我想購買的時刻代表著與消費者建立聯繫的機會。

但是，為了贏得這些時刻，品牌必須先了解消費者的意圖和背景，才能滿足消費者的需求。

Google展示廣告網路覆蓋了90％以上的互聯網用戶，其中包括超過200萬個發布商網站和應用。

每天，Google Analytics（分析）都會在設備上處理超過5,000億個數字時刻，例如網站互動，應用下載和轉化。

而且，藉助每天對數十億次交互和接觸點的洞察力，只有Google才能為您提供在移動第一世界中贏得消費者所需要的消費者意圖和背景的深刻理解。

在接下來的40分鐘內，我們的團隊將與您分享我們如何應用洞察力，技術和客戶觀點來實現廣告和分析方面的創新。我們將向您展示如何結合意圖和上下文的力量來發展您的業務，而只有Google才能做到。

我們還將提供一個新的AdWords體驗和Analytics 360 Suite演示，向您展示我們的平台將如何支持這種移動優先的營銷方式。

那將是您不想錯過的事情。

因此，讓我們開始吧。 。

38 comments

  1. When Sridhar mentioned Bombay/Mumbai in the beginning, a picture came up on the big screen representing Bombay. The monument in that picture is India Gate, which is in New Delhi not in Mumbai/Bombay. May be the slide makers confused it with Gateway of India, which is in Mumbai. Image appears at 2:45 in the video, first image on left side of Sridhar.

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  10. This was a great presentation. In particular, the section starting at 33:21 featuring Brad Bender was particularly engaging. The story telling was thoughtful and certainly relatable. It was truly a master class in articulating technology to the average person.

  12. I think the Adwords update is great. Marketing hasn't really changed as far as customer psychology over the last 100 years, however, the way we execute on these behaviors has. Over the last 20-30 years we've gotten use to billboards, newspaper ads, radio ads, TV commercials, etc.

    Google is making the necessary adjustments to get in front of consumer eyeballs, and since we live in a mobile first world, they've made a serious attempt to put the end user experience as easy as possible whether that be on a cell phone, tablet, or computer.

    I think the adjustments are wonderful. The web 2.0 has serious possibilities for optimization. I'm excited for the roll outs!

  19. Geo-location is irrelevant to our business. We are a service provider. Potential customers don't care if we are in their vicinity. It seems everything Google is doing now with AdWords is geared towards retailers, for which location is key. What about other businesses for which location is irrelevant?

  20. Not before time that you have considered making this AdWords system a bit more user friendly…we don't want to have to take a degree in AdWords…just the ability to use the system quickly and efficiently.

  27. I got bored,and started skipping every few minutes, so whats actually being offered, a better interface would be great, someone commented below something about £150,000?! is it being improved for free as its way too complex and not intuitive.

  29. Presentations like the proves the people at the top of Google are all engineers and only relate to humans in terms of statistics. Watching this is frustrating -It's like putting needles in my eyes

  34. i just found in my goole ad account that the key word adrenal fatigue is for £11 for one click the goole guy said that google do not do ad rate when there was no ads showing so this show that google dose put the bid up to make more from advertises so this why i will not not use google ad. any more. been rip off buy goole ad word team to much now i feel let down one call me today to get ad more when they know it no work at all for me in 5 moths i had one call and i did you you tube ads to i go 2000 views and i got not calls or emails so don't work too so any one out don't put your money in to you tube and get rip off like i did and given bad info from the google team just don't do it

  36. bad google every time i phone them they all give. me different advice.it like no one know what they are doing.i have spent over £2000 to try and get right.they keep change stuff.so never know what work.after spending £2,000 at goole. no one is self employed. so they don't know that every time some clicks. it cost you money. i try to complain to customer service but no get back to you give feedback and sill no one get back to you. if have lots of money to wast on trying to get right because they don't care about you.all they like is to wast as much money as they can and give you bad info when you phone them up.it make me sad that a company as big as google not help the small businesses man it just about them making as much as can out of with mobile some one can tap 5 times on you ad because they know it will cost you £30 this can be a kids of 10 years old have fun with his phone they don't tell you about that do they it not about how much text you have it about do you get calls and and buyers to site in £2000 i had one sing up.so it looks like you need to spend £2,000 to get one call this bad for business for any one google did not ever call me say how it going do need help it so complexed i try ads express and that was bad too i try to to stop key words come up had nothing to do with my business but after to day they did show up again so was wasting me me more money when i call up they said go to ad words that cost me even more so any one out there make sure know what your doing or you lose lots of money because customer service don't what they are doing.

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