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Google Ads＆Analytics创新主题演讲

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Google AdWords现在是Google Ads。单击此处以了解有关我们新广告品牌的更多信息：
blog.google/technology/ads/new-advertising-brands/

每年Google.com上都有数万亿次搜索，其中超过一半的搜索是通过移动设备进行的。

观看此视频，了解旨在在移动第一世界发展您的业务的最新广告和分析创新。这些解决方案已于2016年5月24日在Google Performance Summit上向数千名营销人员宣布。通过#GoogleSummit上的对话，让我们知道您的想法。

在我们的博客上获取有关这些公告的更多详细信息：Inside AdWords http://adwords.blogspot.com/

了解如何使用Google广告解决方案来实现您的目标：AdWords营销目标网站http://www.google.com/adwords/start/marketing-goals/

——————-
介绍：
对于Google来说，这是激动人心的时刻。全球顶尖的营销人员和分析专家及其代理商合作伙伴第一次一起在一个房间里。我个人最喜欢这次活动，是一个向大家学习的机会-我们的客户和全球合作伙伴。

我们继续听到的一则消息是-移动改变了一切。这不是革命性的变化，而是革命性的变化。在过去的几年中，由于移动技术，我们对我们的思维和产品制造方式进行了重大更改。但是考虑移动设备和设计移动设备优先是两个截然不同的事情。

今天，我很荣幸与大家分享AdWords和分析的全新愿景-完全重新设计和重建，以……面向移动设备的世界。我说移动优先是有原因的。向移动的转变不再是将要发生或正在发生的事情。转变发生了。

现在，每年全球在Google上进行的搜索量都达到数万亿。截至去年，在全球范围内，在智能手机上进行的Google搜索比在台式机和笔记本电脑上进行的搜索更多。如今，在使用Google Analytics（分析）的数百万个网站中，我们看到目前所有网络流量中有一半以上来自智能手机和平板电脑。

营销人员不再来找我们……“如果”他们应该投资移动电话，他们想知道如何做。您应该如何投资手机？要回答这个问题，我们必须了解消费者如何使用技术与周围的世界联系。

对于我们中的许多人来说，我们的电话是我们早晨早上拿起的第一件事，而晚上我们放下的最后一件事。因此，品牌如今全天都有比以往更多的时刻与消费者建立联系。因此，对于营销人员而言，了解哪些时刻至关重要，哪些时刻无关紧要至关重要。

如果我要给配偶发短信或查看朋友的度假照片，则不一定要与品牌打交道。实际上，打扰我们的品牌会妨碍您的发展。但是，有些时刻才是真正重要的。当我们转向智能手机寻求决策或完成任务时，此刻很重要。在Google，我们称这些为微时刻。

现在，早上上班的通勤火车是一个机会，可以预订长周末的假期或购买父亲节的礼物。在杂货店，人们转向手机以帮助他们在产品之间进行选择。回到家中，他们的平板电脑可能会帮助他们学习如何修理漏水的水龙头，或者在他们放弃时找水管工。

这些我想知道的
我想去，
我想要做，
我想购买的时刻代表着与消费者建立联系的机会。

但是，为了赢得这些时刻，品牌必须先了解消费者的意图和背景，才能满足消费者的需求。

Google展示广告网络覆盖了90％以上的互联网用户，其中包括超过200万个发布商网站和应用。

每天，Google Analytics（分析）都会在设备上处理超过5,000亿个数字时刻，例如网站互动，应用下载和转化。

而且，借助每天对数十亿次交互和接触点的洞察力，只有Google才能为您提供在移动第一世界中赢得消费者所需要的消费者意图和背景的深刻理解。

在接下来的40分钟内，我们的团队将与您分享我们如何应用洞察力，技术和客户观点来实现广告和分析方面的创新。我们将向您展示如何结合意图和上下文的力量来发展您的业务，而只有Google才能做到。

我们还将提供一个新的AdWords体验和Analytics 360 Suite演示，向您展示我们的平台将如何支持这种移动优先的营销方式。

那将是您不想错过的事情。

因此，让我们开始吧。 。

38 comments

  1. When Sridhar mentioned Bombay/Mumbai in the beginning, a picture came up on the big screen representing Bombay. The monument in that picture is India Gate, which is in New Delhi not in Mumbai/Bombay. May be the slide makers confused it with Gateway of India, which is in Mumbai. Image appears at 2:45 in the video, first image on left side of Sridhar.

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  9. (S)accounts for student loans are interested in my phone and internet marketing services such as information processing system for student loans and credit cards for patent infringement lawsuit filed by David at all read more details about how much longer you stay with the internet explorer browser window for student affairs committee on my own account and internet marketing solutions for student loans are interested in my phone and internet access control system that will allow the company to get a limited number one priority for student loans are interested in my phone and internet marketing services such as information processing system for student loans are interested in my phone

  10. This was a great presentation. In particular, the section starting at 33:21 featuring Brad Bender was particularly engaging. The story telling was thoughtful and certainly relatable. It was truly a master class in articulating technology to the average person.

  12. I think the Adwords update is great. Marketing hasn't really changed as far as customer psychology over the last 100 years, however, the way we execute on these behaviors has. Over the last 20-30 years we've gotten use to billboards, newspaper ads, radio ads, TV commercials, etc.

    Google is making the necessary adjustments to get in front of consumer eyeballs, and since we live in a mobile first world, they've made a serious attempt to put the end user experience as easy as possible whether that be on a cell phone, tablet, or computer.

    I think the adjustments are wonderful. The web 2.0 has serious possibilities for optimization. I'm excited for the roll outs!

  19. Geo-location is irrelevant to our business. We are a service provider. Potential customers don't care if we are in their vicinity. It seems everything Google is doing now with AdWords is geared towards retailers, for which location is key. What about other businesses for which location is irrelevant?

  20. Not before time that you have considered making this AdWords system a bit more user friendly…we don't want to have to take a degree in AdWords…just the ability to use the system quickly and efficiently.

  27. I got bored,and started skipping every few minutes, so whats actually being offered, a better interface would be great, someone commented below something about £150,000?! is it being improved for free as its way too complex and not intuitive.

  29. Presentations like the proves the people at the top of Google are all engineers and only relate to humans in terms of statistics. Watching this is frustrating -It's like putting needles in my eyes

  34. i just found in my goole ad account that the key word adrenal fatigue is for £11 for one click the goole guy said that google do not do ad rate when there was no ads showing so this show that google dose put the bid up to make more from advertises so this why i will not not use google ad. any more. been rip off buy goole ad word team to much now i feel let down one call me today to get ad more when they know it no work at all for me in 5 moths i had one call and i did you you tube ads to i go 2000 views and i got not calls or emails so don't work too so any one out don't put your money in to you tube and get rip off like i did and given bad info from the google team just don't do it

  36. bad google every time i phone them they all give. me different advice.it like no one know what they are doing.i have spent over £2000 to try and get right.they keep change stuff.so never know what work.after spending £2,000 at goole. no one is self employed. so they don't know that every time some clicks. it cost you money. i try to complain to customer service but no get back to you give feedback and sill no one get back to you. if have lots of money to wast on trying to get right because they don't care about you.all they like is to wast as much money as they can and give you bad info when you phone them up.it make me sad that a company as big as google not help the small businesses man it just about them making as much as can out of with mobile some one can tap 5 times on you ad because they know it will cost you £30 this can be a kids of 10 years old have fun with his phone they don't tell you about that do they it not about how much text you have it about do you get calls and and buyers to site in £2000 i had one sing up.so it looks like you need to spend £2,000 to get one call this bad for business for any one google did not ever call me say how it going do need help it so complexed i try ads express and that was bad too i try to to stop key words come up had nothing to do with my business but after to day they did show up again so was wasting me me more money when i call up they said go to ad words that cost me even more so any one out there make sure know what your doing or you lose lots of money because customer service don't what they are doing.

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