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Google和Gmail如何主导消费者电子邮件

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当Gmail于2004年4月1日向公众发布时，许多人认为这是恶作剧。 Gmail提供了1 GB的存储空间和强大的电子邮件搜索功能。这些功能以及其他功能使Gmail成为拥有15亿用户的世界上最常用的电子邮件服务。

自Gmail诞生以来，已经走了很长一段路。它是最主要的在线电子邮件服务，拥有超过15亿的全球活跃用户。它已经从一个小实验变成了Google G Suite系列的重要组成部分。但是通往顶峰的道路并非一帆风顺，包括艰难的开端。

到Google于1999年开始使用该服务时，Yahoo Mail已经拥有1200万活跃用户，而Microsoft的Hotmail则约为3000万。

谷歌第23名员工保罗·布赫海特（Paul Buchheit）为在线电子邮件服务而战，但高管们不了解搜索公司如何从在线电子邮件中受益。根据多份报告，当时一些高管回落了。 Buchheit将该服务创建为“ 20％”项目，这是Google有时为员工提供的一项非正式计划，供员工从事他们选择的项目。

实际上，当Gmail启动时，人们以为这是个玩笑。因为它是在2004年愚人节宣布的，人们想知道该公司是否正在吸引他们。但是，一旦用户意识到它是真实的，它便成为了免费的电子邮件服务之一，与微软的Hotmail和Yahoo Mail一样，后者是1990年代率先引入基于网络的电子邮件的一部分。

通过Gmail获利一直是公司内部的争论点。有人认为，要使Gmail发挥最大作用，就需要广告支持，而不是用户订阅费用。广告模式胜出，但即使在2007年向公众推出之前，Google仍然热衷于扫描Gmail电子邮件并将其内容用于定向广告。

在Google承认允许应用程序开发人员扫描Gmail帐户以进行广告定位之后，该公司在2018年再次进行了审查。随着国会在隐私问题上与其他科技公司一起对谷歌进行烧烤，这种情况将在2019年再次出现。整个夏天，该公司承认保留了用户使用Gmail购买的商品清单。

尽管与2012年相比，电子邮件服务在竞争中表现不佳，但它仍在不断创新。该公司仍然积极地瞄准消费者和企业用户。它还会继续添加创新的新功能，例如Smart Compose，它使用人工智能来预测响应。

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Google和Gmail如何主导消费者电子邮件。

32 comments

  3. 1) The privacy argument is silly. NOTHING IS FREE. Workers have to get paid. If you want free software you have to pay with data or ads.
    2) Google Drive, Photos, Voice, Music, Calendar, and Contact Sync is why I am sticking with Google. I get a ton of extremely useful services for free. Additionally, it is all aggregated together which makes the platform more valuable than the sum of its parts.

  6. Gmail is only popular because of Android. They want every Android users to login only when you sign in to your google account. Remove Android from the market Gmail will lose its user base.

  22. If Google would just get back to innovating like the old days; instead of campaigning for Hillary Clinton. Democrat SuperPAC or Tech innovator? you choose Google.

  24. Actually, when Gmail switched from html to javascript Yahoo Mail had already implemented it which is why I stayed with it. I took me over a year before I realised the options link was hidden off screen to the right because the layout didn't shrink to the window size. Then I got what I thought was an email from my dad but turned out to be the notorious virus and I was locked out of Yahoo Mail for around a year. That was pretty much the death nell for the service (for me). I'm sure Google didn't instigate that virus.. I did like the layout though, it was OK. But it is still exactly as it was about 15 years ago. They still haven't updated it.

    I liked Yahoo Mail because you could (still can in fact) compose multiple emails at once and click between the javascript tabs without reloading the page.

  25. I remember when Gmail came out and everyone was raving about it and I was all:

    “……so it’s e-mail, right?”
    People: “Yeah it’s so amazing it is the bestest thing in the world!!!!”
    “E-Mail… right? It’s… e-mail….?!?!”
    People: “You’re just jealous you don’t have Gmail!”
    “I have e-mail……… my ISP gives me an e-mail account, I use it all the time.”

    I never got it, when I got my Gmail account it didn’t fill anything in my life that I didn’t have before, I like it and all but it’s…. e-mail. (for the record I use e-mail, I’m not some texting internet baby idiot)

  26. "They used the advanced language called 'JavaScript'."
    Hahahahahahahahah, somebody actually called JavaScript "advanced". SMH.. (Granted it's the only "language" on the web, so you don't have any choice, but I wouldn't called it "advanced". Maybe "more flexible than HTML albeit being a totally illogical mess"…)

  27. "It wasn't quite clear how Google can benefit from an online email-service, when it was a search company."
    Isn't that pretty much the case for EVERYTHING that google does?
    To this day, pretty much the only thing they make actual money off is their search-service ads.

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