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埃里克·里斯：“精益创业” | Google会谈

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Google主持了Eric Ries的《精益创业》作者

精益创业运动正在新成立的公司中成立，以帮助企业家和管理者做一件重要的事情：制定更好，更快的业务决策。更好，更快的业务决策。精益创业公司将精益制造和敏捷开发的原则引入创新过程，帮助公司在充满风险的业务环境中取得成功。这本书会教你怎样做。

Eric是受欢迎的博客Startup Lessons Learned的作者，也是Lean Startup方法的创建者。他与他人共同创立了IMVU，并担任该公司的CTO，这是他的第三家创业公司，该公司如今拥有超过4000万用户，2009年的收入超过2200万美元。他是哈佛商学院（Harvard Business School）的常驻企业家，并经常在商务活动中演讲，他使用精益创业（Lean Startup）方法为创业公司提供业务和产品战略方面的建议。

http://theleanstartup.com/

在此处订购该书：
http://lean.st/orders/new。

47 comments

  4. I love this question at 56:11 "Why is it not okay for Google to fail. Why not take risks, fall on your face and admit it quickly and move on".

    I don't think Eric said anything about "It's not okay for Google to fail".

  10. This methodology of knowing when to stop pursuing something and changing direction (pivoting) applies to so much more than management or startups alone!

    Whether it's a personal career path, a plan for a vacation, someone trying to hold on to a toxic relationship. Just taking a moment to realize that it is no longer beneficial to continue working on it (whatever it is you're doing) is useful in almost any situation.

    Sure, we're told to follow our heart and dreams by pretty much every self-help book out there. But giving up on a dream every once in a while shouldn't be looked down upon as a disaster. The shattering of one dream can show you the way to a new one. This way a lesson can be drawn from almost anything you do, anything we do, anything a company does or anything our collective society does.

    All we need to do is take this opportunity to learn, reflect on our actions and take time for this. Oftentimes it isn't even necessary to give up entirely, a small adjustment in another direction is all that's needed. So long as we later take a look to see whether this other direction was a right one and continue this loop of constant improvement.

    Beautiful talk, inspired me to think broader than only on the scale of startups.

  31. I heard about lean startup, strategy, management, etc. in many meetings and discussions but never got a chance to know more about it. Recently I read book the lean startup and found many organisations spend money, time, energy in building final products that either customers do not want or they don't like. Also, with traditional way of product development customers are involved at very late phase of the project. results, product cannot be change or revert back because company spends months/years in building product. With lean startup, organisations, new teams, new entrepreneur, product development team can build minimum viable product without knowing full requirements or knowing all possible assumptions.

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